Author: Janet Strain
Article:
Copyright 2006 Lady O' Golf
As a forty-something woman golfer who grew up as a teen in the
70s-80s (and am now a parent of three) I find myself trapped in
a zone between two battling groups of women trying to determine
a proper
dress code for the course.
It used to be that women wore clothes that covered up every inch
of their bodies - even if you were hitting the ball in 100
degree Texas heat. But as time wore on, hemlines crept up - so
much so that it seems as if today's
young female golfers are
just as concerned about looking good as they are about their
handicap.
Golf has become an even more popular sport among young people.
It's trendy, it can help you form business relationships, and
it's an activity both men and women can participate in together.
So it's no wonder that
golf manufacturers are now catering to
that demographic. I know when I take my own mom (now in her 60s)
out for a round, she has a wide-brimmed hat on, long-sleeves and
a pair of pants on that just look uncomfortable to me. I love
mom, but she epitomizes the whole reason
women's golf is viewed
as "frumpy."
My 16-year old daughter, on the other hand, joins us wearing a
golf skort (combination skirt and shorts, in case you didn't
know) that is so high I cringe every time she tees up. Her shirt
is a typical sleeveless preppy vest, but looks as if my husband
did the laundry - shrunk about 5 sizes too small. She wants to
make sure everyone on the course gets an eyeful of her outer
beauty. So what do I wear when I'm out with these two? I wear a
comfy pair of
Bermuda shorts and a polo shirt.
One of my idols growing up was Jan Stephenson - who was often
criticized for her sexy look and suggestive posters. She brought
about what the
LPGA is after - attention. I remember my dad
watching
LPGA tournaments just to see her play.
But the LPGA wants
women's golf to be viewed because of its
inherent importance, not by showing a little skin to get
sponsors interested in creating a larger purse for the winner.
In case you haven't noticed, the PGA tour towers over the LPGA
when it comes to sponsors and media coverage.
While the LPGA may want to be on an equal playing field, it's
not going to happen. It hasn't happened so far - although the
tour has made great strides to entice a new generation of female
golfers to turn pro.
So should we put on a show just to achieve the same level of
interest? No, I don't think it has to be as dramatic as this.
But we do have to recognize that it's no different than us not
wanting to cover everything up - including our ankles - in the
sweltering heat for the sake of modesty.
The bottom line is this -
we want women to play the game, and
we're going to have to accept the fact that
younger women have a
different idea of what's acceptable. If they want to dress for
today's trends, we should let them.
As with all sports, we can keep some uniform guidelines in
place, and I agree with the
American Junior Golf Association
restrictions on revealing abs, but when it comes time to play as
an adult, I think we should all be able to make our own
decisions and dress to fit our individual personalities and
taste.
In the sports world, the ones who usually get the most attention
and ultimately, the most money, are those with bigger-than-life
personalities. Many people use fashion as their outlet to shine.
Many
top designers have now recognized that
women's golf isn't
about being frumpy or serious - it can be fun and appealing -
which is exactly the kind of creations they're churning out for
female golfers. And who knows ... mom and I might start raiding
my daughter's closet one day soon!
About the author:
Recently Janet opened an off course golf apparel store focused
on the needs of women golfers everywhere. Visit
http://ladyogolf.com for fashionable golf apparel, news, and
informative articles.
- Golf Store Features a range of apparel, equipment and gifts for the golfing enthusiast
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